Personally I am looking forward to the Mobile Track and I can’t wait for this Face-Off: http://bit.ly/oZlp0A

“Mobile Development Face-off: HTML 5 vs. Native Apps vs. Mobile Development Platforms”

I already have my argument prepared:

73% of mobile-powered shoppers prefer looking to their phones for basic assistance than talking to a store clerk.
https://www.x.com/developers/community/blogs/baldgeek/innovation-mobile-commerce-transforming-shopping-experience

Most mobile users preferred to use mobile browsers accessing virtually all mobile contents, especially on e-commerce/online shopping, news, and product reviews categories.
http://www.emarketer.com/Article.aspx

If you have an online store you need a mobile optimized web app for your store. Nothing for users to download and install and a great experience from their phone.

Need one for magento? Get our RED Mobile theme today’

http://www.redlightblinking.com/store/mobile-themes/magento-mobile-theme.html

Rather, eBay Inc.’s new X.Commerce unit will unveil how it is weaving together PayPal and Magento into an ecommerce fabric that other companies can plug into - a commerce operating system encompassing online, mobile and offline retail.

Magento has over 4500 modules in Magento Connect, a sort of iTunes for online merchants looking to add capabilities such as merchandizing, SEO or analytics to their Magento storefronts.

At the conference in San Francisco next week, eBay Inc. will unveil X.Commerce Fabric, or X Fabric, the new commerce operating system

If all goes as planned, independent system integrators (SIs) will thrive by helping merchants put together the components that works best for their individual needs - shopping cart, SEO, shipping, procurement, inventory management, customer service tools and more.

the sweet spot is Magento, which comes with an existing ecosystem on which it can continue to build.

(Source: auctionbytes.com)

Big Announcement coming at #innovate2011. Will it be about Facebook Credits? What do you think?

“Both companies are expected to make a joint announcement at the conference”

“We expect the announcement to be related to the Facebook Platform and the new Facebook Open Graph.”

“Auction giant eBay and Facebook are quietly forging stronger ties with a secret joint partnership and the addition of Facebook exec Katie Mitic to eBay’s board of directors.”

“Katie Mitic is already slated to be one of the conference’s keynote speakers. Mitic is a whiz when it comes to mobile.”

Katie Mitic joins the ebay Board and will speak at #innovate2001, where she will be announcing news related to Facebook and new developer platform X.commerce.

Mitic currently leads Platform and Mobile Marketing for Facebook, with responsibility for shaping and growing products for over two million developers and businesses that engage with Facebook’s 800 million active users.

(Source: TechCrunch)

Ebay Inc. is building a new division to woo developers and attract more merchants as the company tries to emulate the success of Apple Inc’s iOS platform in the e-commerce world.

Mengerink reckons X.commerce can be more attractive for developers than iOS because merchants are willing to spend more money on useful e-commerce apps.

Mengerink said he will measure X.commerce’s success partly on how much money developers make selling apps.

“Apple’s iOS isn’t profitable for most developers,” he said. “On Magento, for every $1 we make, the developer makes $15.”

“If developers are making the money, you can’t shake the platform,” he added. “We believe we can create the largest ecosystem.”

(Source: reuters.com)